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6 tips for starting your brand
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6 tips for starting your brand

When starting up in self-employment, it’s important to stand out from the crowd and also retain your unique personality. Every experience you’ve had to date makes your journey, and thus the service you can offer is different to the next person’s. So, how can you design a brand that reflects all of this?

15.5 minutes
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See what other people are doing

Finally! Developing a brand is one of the times when you’re wholeheartedly encouraged to be a nosy neighbour. It’s crucial that you scope the activity in your industry and see what your competitors are doing and how they present themselves. Spend some time exploring and note down some typical themes that arise: if everyone is blue, go red! Like the successful 1982 Levi’s ad said, “When the world zigs, zag”.

6 tips for starting your brand

Understand your fonts

6 tips for starting your brand

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