When starting up in self-employment, it’s important to stand out from the crowd and also retain your unique personality. Every experience you’ve had to date makes your journey, and thus the service you can offer is different to the next person’s. So, how can you design a brand that reflects all of this?
Finally! Developing a brand is one of the times when you’re wholeheartedly encouraged to be a nosy neighbour. It’s crucial that you scope the activity in your industry and see what your competitors are doing and how they present themselves. Spend some time exploring and note down some typical themes that arise: if everyone is blue, go red! Like the successful 1982 Levi’s ad said, “When the world zigs, zag”.
You may not know it, but fonts can often make you love a logo or hate it. They can convey heritage or that you are a start-up. Even if you find the perfect font, the kerning (the space between every letter) can make a huge difference. You don’t have to be a leading design expert to develop your own logo but it’s worth knowing the difference between a serif, a sans serif, a script and a decorative font. Try to understand what fonts works well with your business and note: not every piece of text needs to look the same.
Have a read about the difference between fonts here.
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