Marketing Consultant Luan Wise
Meet Luan
IPSE membership covers an amazingly diverse range of self-employed people, with thousands of freelancers, contractors and consultants. Every individual has valuable knowledge, experience and insight in building their business and career. We want to share more of that wisdom with the story of Marketing Consultant Luan Wise.
With more than a decade in self-employment, we spoke to Luan about how she started out, plans for the future, and how she has benefitted from the resources and opportunities available as an IPSE member.
Could you introduce yourself and your work?
My name is Luan Wise and I’m a marketing consultant. I’ve been in marketing for over 20 years and running my own consultancy business for 10. I’m just about to celebrate my 10th business birthday, and as a consultancy, it’s just me.
The plan was always to be able to do what I love and what I want to do. I feel very lucky because I’ve been able to work with some amazing people and organisations, and that I have a great mix of work as well. I work directly with some clients on an almost day-to-day monthly basis, I’m trained by a number of organisations to support them, and I also work on ad hoc projects as they come up.
Primarily I work in the world of social media. It could be an audit, or a specific project or programme that I’m working on. And I also teach and train as well. I fell into that by putting my hand up in a situation several years ago and started to share my knowledge and experiences to the point where I run public courses. I now do that for organisations including LinkedIn Learning, on behalf of Facebook and Instagram, on behalf of a number of professional bodies, at university business schools, and also in-house too, when marketers or sales teams want to bring me in to talk to them about social media, get them all on-board, and working efficiently, too.
What do you find most useful or valuable about being an IPSE member?
I think IPSE has some excellent resources on the website. It’s the first place I suggest people go when they ask me about wanting to set up their own business or as a freelancer. It’s the website you need to visit because of all the guides, information and resources.
I’ve enjoyed all of the events that I’ve been to, whether they’ve been online or face-to-face, and just the opportunity to speak with other freelancers. Everyone’s in a different place in their freelancing, and I think just to be able to share those stories and speak to each other is really, really valuable.
Would you recommend IPSE membership to other freelancers and the self-employed?
Yeah, absolutely. Whenever anyone talks to me about wanting to set up their business, this is the first website I share with them. And if I see posts on Facebook groups, I’m always dropping the link in. And that’s not because I’m an ambassador, but because it’s a genuinely useful resource.
People need information on different stages of their careers, and you have everything in one place. It’s a really useful guide for everything someone might need.
